8 Steps How to Get Started with Account-based Marketing

80% of Marketers say Account-based marketing improved the customer lifetime value, while 86% converted into wins.

Now that 2020 has changed the rules in many business processes, ABM is one of the marketing activities that Marketers prefer to do differently. Here are 8 steps you should consider while implementing ABM program for your business.

  1. Start Small and Design for Scale
  2. Co-ordinate with Sales and Other Key Players from the Beginning
  3. Evaluate Marketing Technology You’ll Need
  4. Clean Up Your Data
  5. Get Your Content Ready for ABM
  6. Embrace Personalization
  7. Embrace Intent
  8. Get Your ABM Measurement Right

Read more about ABM on Komarketing

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