Challenging Marketing’s Modus Operandi

Challenging Marketing's Modus Operandi

We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader?

  • What are the biggest data challenges being faced by marketing leaders?
  • How do they balance short term metrics and long term strategy?
  • Can balanced skills and greater collaboration make Marketing a central force for growth?
  • Modeling the behavior and functions your team needs to succeed.

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