We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader?
- What are the biggest data challenges being faced by marketing leaders?
- How do they balance short term metrics and long term strategy?
- Can balanced skills and greater collaboration make Marketing a central force for growth?
- Modeling the behavior and functions your team needs to succeed.
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