Parachute – A smart marketing strategy!

Ever wondered why Parachute’s bottle does not have hair oil written on them?

As per law, hair oil is a beauty product and liable for an excise duty of 8%. But if it’s an edible oil, there is no tax.

Therefore, in order to avoid it, the company focused on its product’s purity and made it safe for cooking. They categorised the product as an edible oil and got approved by FSSAI.

Leave a Reply

Your email address will not be published. Required fields are marked *