The first ever ‘Digital Fashion Week of India’

Usually in September, fashion weeks around the globe start to kick off. Since the announcement by Fashion Design Council of India (FDCI) on Sunday evening for the “first ever digital fashion week of India”, the Indian Fashion Fraternity has been jolted out of its summer siesta. A digital fashion week is an unprecedented move for the fashion fraternity and it might change the way fashion is created, consumed and viewed in India. 

“This is the need of the hour in the current COVID times that we are living in. Either we can keep waiting for things to hopefully go back to normal, or we can adapt and reconcile with the new normal,” shares Sunil Sethi, President FDCI. “We are looking for a couture format for Digital Week. We anyway had the India Couture Week in the last week of July, or the first week of August, we are trying to keep with that calendar. But we will of course configure and rework with what the mood of the country is,” adds Sethi. The last edition of the Lotus Make-Up India Fashion Week, (LMIFW) scheduled in mid-March had to be cancelled given the COVID-19 pandemic

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