Did you know the Indian beauty and personal care industry is estimated to be worth $8 billion by 2021?
According to a report published in May 2020 by Goldstein Market Intelligence, “India cosmetics market is valued at nearly USD 11.16 billion in 2017 and is anticipated to grow at a CAGR of 5.91% during the forecast period 2017-2030”.
In recent years, Ayurveda has become a game-changer. In fact, according to a website Research and Markets, “the Ayurveda market in India was valued at INR 300 billion in 2018 and is expected to reach INR 710.87 billion by 2024.”
While most brands believe consumers are more aware today, it is evident that the future is all about being authentic.
Read more: Indianexpress